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Proven Match is pleased to announce that Mike Herrera, CFE has joined the organization as it's VP of Sales & Strategic Development. Herrera, a seasoned franchise sales and operations professional, assumes a key leadership role within the organization in terms of forging strategic alliances with franchisors, franchise solutions providers and other prospective partners.
“Mike's 20 years in Franchise development and operations management will provide many opportunities for our company to expand aggressively into the Franchise industry,” says Proven Match, Founder and CEO Rebecca Monet.
Proven Match -- a premier provider of top performer reports, business builder profiles, franchisee assessments, risk and resource index and franchisee training tools -- has been the exclusive provider for FranNet consultants for 15 years.
According to Herrara, “With over 20 years of experience in franchise sales, I would have paid for this service out of my own pocket. I figure I would have earned another $500,000 in commissions.”
Please Join Us in Welcoming Mike Aboard!
http://http://www.linkedin.com/profile/view?id=369...
With the annual Franchise Leadership and Development Conference just a couple of days away, the sales team at Proven Match is busy gearing up for the event. At Proven Match, our goal is to help franchise companies select a better quality candidate, increase validation, retain top producers, reduce costs and increase profitability.
The 13th Annual “must-attend” Conference – which is to be held at the InterContinental Buckhead in Atlanta -- offers an unparalleled opportunity to network with other franchise sales and development executives. In fact, attendance to the event is exclusively limited to franchisors only.
Not only that, but the Conference offers an array of professional development opportunities for attendees to exchange information and best practice solutions, to help them improve their standing and gain a competitive advantage in the marketplace.
With that in mind, Proven Match is extending special introductory offers to conference attendees. Unlike other predictive analysis tools, Proven Match assessment tools were developed exclusively for franchise executives. Our assessments are proven tools that allow you to recruit, select and qualify prospective franchisees.
Do You Know What Your Top Performer Looks Like?
At Proven Match, we help you discover what sets a top performing franchisee apart from a low performer. We offer assessments and reports on your Top Performers, individual comparisons to Top Performers, as well as franchise development and training plans. These comprehensive reports offer the kind of intelligence to help the Franchisor make more educated business decisions that can ultimately mean the difference between franchisee success and failure.
Are You Using an Employee Profiling Tool When Selecting A Franchise?A franchisee is not an employee. Thus, it’s not surprising that what makes for a successful franchisee is determined using a very different set of criteria – and is a greater indicator of behavior and performance. Our reports allow you to see instantly which candidates have the greatest potential for success.
Is Your Training Designed with Franchisee Performance In Mind?Imagine being able to replicate the skills of your Top Performer. The Top Performer Report delineates the precise skills and competencies your franchise needs to succeed within your system – providing a basis to compare, train and support current and incoming franchisees.
Special Introductory OffersWe are extending special introductory offers to attendees of the Conference. Through these special offers, franchise executives may gain access to a vital tool that will enable them to better determine compatibility and predict franchisee performance.
If the answer to any of the aforementioned questions is no, reach out to Mike or Rebecca at Proven Match while at the Leadership Conference to learn more about how take advantage of this unprecedented opportunity.
Mike C: 949-278-0052 mike@provenmatch.com
Rebecca Monet C: 760-207-2214 rebecca@provenmatch.com
We look forward to seeing you at the show!
Proven Match profiling tools are designed exclusively for franchise companies – we have a 17-year history of predicting franchisee performance. Our assessments have been market validated by over 60,000 business owners in all major industries. These assessments are based on statistical analysis with a high degree of accuracy.
Lately, I have been collaborating with another trainer and speaker who is located in Australia. I met her while speaking in Singapore. Interestingly enough, she is originally from Austin,Texas. Since I live in Houston and knew she was visiting Austin, I decided to call and see if she had a few minutes free to talk.
To my surprise, what I learned is that it was actually easier and cheaper for me to call her in Australia than to call when we were only 160 miles apart. If you use Skype it could even be free.
Presented by Larry Carnell CFE,CBI,CFB
WHY VIRTUAL EVENTS: Virtual Events Statistics Report Below Intro
Intro -What Consumers Prefer - Over the last few years many other industries have already discovered the preference and migration of consumers to attend virtual events over live events and internet portals - of particular note is that these consumers tend to be better educated and have higher financial resources - IDEAL FRANCHISE PROSPECTS. Others have recognized the declining lead to close ratios of internet portals and declining attendance of trade shows. Many companies in other industries have completely eliminated their live events and gone virtual. A recent national convention illustrated that many leaders in the industry are experiencing 60%+ to 300% growth (report below). This resource is now being made available to the franchise community - unlike other events, FreeFranchiseExpo has been created and cooperative supported "within" our franchise community by several of the top experts and franchisors – including service providers.
THE IMPORTANCE OF SOCIAL MEDIA & WHY VIRTUAL EVENTS ARE SUCCEEDING AND WILL GAIN EVER GREATER APPEAL - We have all seen and recognized the dramatic surge in the use of social media... for those that are educated in sales, marketing and training - this was predicted... The most effective marketing efforts use psychological and motivation attibutes to create not only better traffic but better engagement. This explains the past migration of consumers looking for business opportunities from newspapers, to magazines, to the internet, to brokers, to social media... and now the migration to virtual events. History is simply repeating itself... Consumers have ALWAYS migrated toward resources that provide the following:
• Better Convenience - Easy Access (No travel, no parking, no entry fees)
• Low Costs (FreeFranchiseExpo is FREE to attendees)
• Better Education - buyers want to be EDUCATED not SOLD
• Credible information from experts (Look at the success of LinkedIn)
• Quicker Response (Look at the success of Facebook, instant chat, texting etc.)
• Interactivity (Look at the success of Wii entertainment systems)
These desires explain the migration from virtually every declining lead generation resource to newer channels - and for the savy and smart... an indication of where the BEST candidates will be... Virtual Events ARE the Next Evolution in Lead Generation !
The IDEAL CANDIDATES: Are often Better Educated, Better Skilled, and have Better Financial Resources - Those candidates have ALWAYS tended to follow the newest technology and resources that provide the above attributes.
FreeFranchiseExpo has been specifically designed to deliver what consumers want and more specifically what your Ideal Candidates desire.
Virtual Events
Get the latest information regarding virtual events, online conferences, and online tradeshows
• Contacts
• Social27
Virtual Edge Summit How to Make Your Next Virtual Event Fascinating
Virtual Event Statistics
On December 16, 2010, in Virtual Event Statistics, Virtual Event Trends, Virtual Events Market, by Ike Singh
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Virtual events by the numbers – show me the data!
There is a saying that goes – “In God we trust – all others bring data”. In the world of virtual events there is one statistic that no one is denying. It’s big business. How big? Well Market Research Media’s forecast shows that the worldwide virtual conference market is forecasted to grow at a compound annual growth rate (CAGR) of 56% between 2010 and 2015 and to generate $18.6 billion revenues over the same period.
Virtual Edge Institute, organizers of the upcoming Virtual Edge Summit, (Social27 is a Gold Sponsor), took a look at all the surveys published in 2010 and put together a fascinating infographic as a resource for those considering going virtual, researching virtual or seeking to demonstrate the value of virtual. They highlight that worldwide the Global Meeting and Events Industry is worth $650 Billion ($230B in the United States alone) and as I mentioned $18.6 billion is projected to be spent on virtual events between 2010 and 2015. In terms of business value, exhibitors find virtual events good for attracting more participants (71%), extending global reach (62%) and one in five marketers have done hybrid events. In addition, 3 in 4 brand marketers anticipate trade shows will include virtual in the future. How’s that for data! However the devil as they say is in the detail so let’s dig a little deeper.
Virtual event market growth drivers – technology, economics, and customer experience
What’s behind this amazing growth?
• Improving Technology – For starters, the technology is finally catching up with the consumer’s preference for an always-connected lifestyle. Real time web, portability of content across multiple screens and more experiential transfer of information are all influencing factors.
• Favourable Economics – The turbulent recession and resulting push for travel reduction and operational cost cutting has had a huge impact on the redirection of conferences to a virtual or hybrid format. USA Today reports that leaders in the virtual events business are reporting that 70% of companies that it has queried are “producing, considering or interested in pursuing virtual events.” As they say, necessity really is the ‘mother of invention’. Not only that, the Virtual Edge Institute found that virtual events do in fact generate revenue. Sponsorships account for 49% of revenue, booth fees 44% and online banner ads 39%.
• Customer Experience – Finally, the virtual events business is philosophically based on agility and an intense focus on the customer experience. It has evolved with almost every virtual event and fine-tuned its ability to deliver a higher ROI product with decreased production costs and increased attendance.
A competitive market, with huge growth potential
As you might expect, not all companies in the virtual events space publically report their growth numbers. However, the ones that have announced their growth numbers show impressive results. For example, in July this year, one company stated that they are experiencing 60% YOY growth. Likewise, another noted they are very likely to see 300% growth in 2011.
As we move into 2011, the stars are aligning for continued growth in the virtual events market. As Business Travel Trends mentions, travel budget cuts and the tough economy continue to provide a tail-wind that can only benefit online event providers. For example, in a recent survey, carried out by IET ventures, 30% of traditional event organizers said that they expect travel costs to go up and 50% would consider a virtual event. Not surprisingly, 76% strongly agreed that cost is the primary concern when either organizing or attending an event. So the planets are aligned.
Virtual event benefits by the numbers
As previously mentioned, one of the key drivers of the virtual events market is the continuously improving event experience. This improvement can be seen in terms of event providers, the environment, and attendees.
• For Event Providers – Last year, an On24 survey of 5000 marketing professionals, showed how virtual events provide benefits for event providers. Along with the astronomical growth of the virtual events market, 74% of the professionals said they were interested in staging virtual events to save money. 50% were interested in virtual events to save time.
• For Attendees – The same On24 survey showed significant benefits for attendees. For starters, anyone can easily attend a virtual event, which was reflected when 63% of the marketing professionals said they were more likely to attend a virtual event than an in-person event. The biggest surprise of the survey was that many actually considered it easier to network virtually. 72% said they were equally confident interacting virtually, with 15% saying they actually preferred it. The ability to network virtually is a main concern of virtual event providers, and this survey suggests that virtual networking may have the potential to be better than physical networking. Whether they truly do is yet to be seen.
• For the Environment – According to ON24 spokesperson Kimberly Gengler, an average virtual event with 2,300 participants reduces carbon emissions by 3,300 tons, which is the equivalent of ~17,000 trees. Also, an average of 36,000 pieces of paper are saved per virtual event.
The future is in the numbers
These statistics show some of the strengths and the weaknesses of virtual events. From the numbers, it is clear that the virtual events market is experiencing significant momentum. However, it is still relatively young and is still finding its feet. One thing is for sure – the virtual events market is facing a perfect storm of innovation, favourable economic conditions, and changing corporate perceptions. These trends are already being felt in the industry. Tomorrow, they will be seen in the numbers.
About Ike Singh
Ike Singh Kehal is a seasoned business professional with 15+ years of marketing, sales, and business development experience. His latest company, Social27 was founded in 2007 to take advantage of the growing need for social media and game dynamics integration in virtual events. Prior to starting Social27, Ike drove numerous startup projects, including Indiabulls Retail, where he was CEO. Previously, he held various business strategy positions at Microsoft, spread over a seven-year period. Ike is a committed member of the virtual events community and contributes regularly to the discussion at http://www.virtualeventshub.com
Mel Kleiman (7)
