Brief Company History:
David H. Sandler, founder of the Sandler Sales Institute, began sales training and development of the Sandler Selling System® methodology in the late 1960s and early 1970s. He created a proven sales training program for small- and mid-sized companies and Fortune 500 corporations.

Sandler Training, as we are known today, has grown from its original foundation to be the leader in sales training and management training. We have more than 35 years experience, and more than 220 training centers in major cities throughout the country and around the world, and provide instruction in a dozen languages. We’re the only training organization that offers consistent, ongoing reinforcement training throughout the world.

We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect. Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales and management processes.

Sandler not only provides the initial and advanced selling strategies and tactics needed to excel, but our training enables people to develop the attitudes and implement the behavior necessary to reach the highest levels of success.

Executive Team:
Sandler Training is headed by David Mattson (CEO), Bruce Seidman (President), Margaret Stevens Jacks (Executive Vice President-Legal and Administration), Steve Howell (Vice President-Operations), Ron Taylor (Vice President-Franchise Development), Tony Gostomski (Vice President-Finance), Michael Norton (Executive Vice President-Global Accounts), Rachel Miller (Vice President–Communications and Publications), Shannon Haaf (General Counsel) and Jesse Jordan (Director–Information Technology).

Sandler Training is a world leader in innovative sales and sales management training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.

Our training is designed to create lasting “performance improvement” rather than the motivational “quick fix” typical of many seminar-based training programs. To help you accomplish your goals, Sandler provides “reinforcement training,” a system that combines quality materials along with access to ongoing training workshops and individual coaching sessions. Through our local training centers, we provide continuing face-to-face support and reinforcement of the world’s most successful selling system.

At Sandler, we understand that business success is directly related to the effectiveness of upper- and mid-level managers within an organization. Sandler’s management solutions help managers at all levels become more effective communicators, better mentors and coaches, and competent managers of change.

Sandler has been awarded the #1 ranking for training programs in Entrepreneur Magazine’s “Franchise 500” nine times since 1994, the most recent being for 2010.